Privacy Policy for Flowers Malden Rushett Customers

Introduction

This Privacy Policy outlines how Flowers Malden Rushett collects, uses, processes, and protects your personal information in accordance with the General Data Protection Regulation (GDPR). It applies to all customers placing orders with Flowers Malden Rushett from Malden Rushett and the surrounding districts. Please read this policy carefully to understand how we handle your data and your rights in relation to it.

What Personal Data We Collect

We collect different types of personal data to process orders, provide customer service, and improve our services. The types of personal data we collect include:

• Identity Data: Name (customer and recipient, if applicable)
• Contact Data: Billing address, delivery address, phone number (for delivery coordination), and any other contact details provided during the ordering process
• Order Data: Details of the flower arrangement or product ordered, delivery notes, order reference numbers, and transaction dates
• Payment Data: Payment method, payment status (please note we do not store full card details on our systems), and billing contact details
• Communication Data: Correspondence you have with us (such as complaints, compliments, queries, or feedback)
• Technical Data: IP address, browser type, operating system, and usage data where you interact with us online

Lawful Basis for Processing Your Data

Under the GDPR, we must have a valid lawful basis to process your personal data. Flowers Malden Rushett processes your personal data based on the following grounds:

• Contractual Necessity: Most of the data we collect is required to perform our contract with you, such as fulfilling and delivering your order. Without this information, we cannot accept or deliver your order.
• Legal Obligation: To comply with applicable laws and regulations, such as tax and accounting requirements.
• Legitimate Interests: To manage our business, improve customer service, and prevent fraud. We always balance these interests with your privacy rights.
• Consent: Where you provide explicit consent (for example, when subscribing to marketing communications), you have the right to withdraw your consent at any time.

How and Why We Use Your Personal Data

We use your personal information for the following purposes:

• Processing and fulfilling your flower orders, including delivery coordination
• Managing payments, fees, and charges
• Communicating with you about your order, special requests, or customer inquiries
• Improving our services and customer experience
• Complying with legal and regulatory obligations
• Sending you marketing communications if you have provided consent

How We Retain and Store Your Data

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Flowers Malden Rushett applies the following retention periods:

• Order and transaction data: Kept for a minimum of 7 years in accordance with tax and accounting obligations
• General contact information: Retained for as long as you remain an active customer or for 24 months after your last order, whichever is longer
• Marketing data: Retained until you withdraw your consent or unsubscribe
• Technical and website data: Retained for a period of 12 months from your last website visit

After these periods, your data will be securely deleted or anonymized so that it can no longer be associated with you.

Processors and Third Parties

In some cases, Flowers Malden Rushett engages trusted third-party processors to help deliver our products and services. These may include:

• Payment processing companies for handling card and online payments
• Courier and delivery service providers who deliver flowers on our behalf
• IT and cloud service providers who host and maintain our ordering and database systems
• Professional advisors (accountants, legal advisors) as required for compliance

All processors are contractually bound to only use your data as instructed by Flowers Malden Rushett in compliance with GDPR. We do not sell, rent, or share your data with third parties for their own purposes.

Your Data Protection Rights

Under GDPR, you have the following rights in relation to the personal data we hold about you:

• Right to Access: You can request information about the data we hold about you and how it is used.
• Right to Rectification: You can ask us to correct or update any incorrect or incomplete information we have about you.
• Right to Erasure: You can request deletion of your data where there is no legal reason for us to keep it.
• Right to Restrict Processing: You can ask us to restrict processing if you have contested the accuracy of your data or objected to processing.
• Right to Data Portability: You can request to receive your data in a machine-readable format or for your data to be transferred to another provider where technically feasible.
• Right to Object: You have the right to object to the processing of your data in certain circumstances, including for direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you can withdraw your consent at any time.

If you wish to exercise any of these rights, please contact us using the contact options commonly available in our communications or store.

How We Protect Your Data

We take the security and privacy of your data seriously and have implemented appropriate technical and organizational measures to prevent loss, misuse, unauthorized access, alteration, or disclosure. These measures include secure payment processing, encrypted storage, restricted access controls, and regular staff privacy training.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in regulatory requirements, operational changes, or customer feedback. The current version will always be available for review before you place your order.

Contacting Us

If you have any questions or concerns regarding how your data is handled, or if you would like to make a data protection request, please contact us using the contact details provided with your order receipt or through our official channels at Flowers Malden Rushett. We are committed to addressing your concerns and upholding your privacy rights.